For Drop 2 of the SS25 collection, the campaign was staged inside a dry cleaner, an environment that naturally speaks to the care, longevity, and craftsmanship of garments. Surrounded by the machinery and textures of textile maintenance, the collection’s pieces stood out with clarity and character. This juxtaposition emphasized not only the modern ease of Kuwalla Tee’s designs but also their quality, durability, and relevance in everyday life.