

L’appel Des Vagues offers a freer, more unexpected, and more stylized interpretation of the seaside. Set against a ranch landscape by the lake, the shoot borrows from nautical codes without ever treating them literally, instead building a world shaped by imagination, humour, and a soft sense of escape. Through surreal details, playful proportions, and a certain visual irony, the story follows a character who seems to invent her own version of the sea, somewhere between memory, fantasy, and reality. The result brings to life a Girl Crush femininity that feels confident, whimsical, and singular, with a strong visual direction that stands out while remaining true to the brand’s identity.













