This holiday studio campaign for Curated by Muse aimed to reveal all the richness of the brand's knitwear through a universe that is both festive and resolutely high-end, a balance that requires absolute precision in execution. With deliberately simple concepts, every detail becomes essential: perfectly controlled light, backgrounds in saturated colors designed to enhance textures, shapes and movements without ever crushing them. The resulting images avoid the expected codes to offer a discreet and contemporary celebration of expertise, demonstrating that minimalist decorations, when treated with intention, can transmit both emotion and the demand for quality that defines the By Muse universe.